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Article
Publication date: 14 September 2015

Ans Kolk, Willemijn van Dolen and Leiming Ma

Most studies on consumers and corporate social responsibility (CSR) have focused on Western contexts. Consequently, good insight is lacking into non-Western markets where…

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Abstract

Purpose

Most studies on consumers and corporate social responsibility (CSR) have focused on Western contexts. Consequently, good insight is lacking into non-Western markets where consumers may respond differently. China is a case in point, despite the popularity of the CSR concept and high societal expectations of firms. The purpose of this paper is to examine how Chinese consumers perceive the underlying components of CSR found in Western countries; whether their CSR expectations differ for local Chinese compared to foreign firms; and whether results differ across regions within China.

Design/methodology/approach

A country-wide study was done using a questionnaire to collect data in seven distinctive regional markets across China.

Findings

Findings show that the originally Western CSR construct seems generalizable to China, but consumers across all regions perceive two rather than four components: one combining economic and legal responsibilities (labelled “required CSR”) and another combining ethical and philanthropic responsibilities (“expected CSR”). Consumers expect local Chinese firms to take more responsibility than foreign firms, particularly for required CSR.

Research limitations/implications

This study focused on consumer perceptions, not on actual buying behaviour, which is a potential area for further research. Follow-up investigation to see whether the findings regarding the CSR concept also hold in other emerging and developing countries would be worthwhile. This also applies to an extension of the different expectations vis-à-vis foreign and local firms.

Practical implications

The study gives more insight into notions of standardization and adaptation with regard to CSR, considering China compared to other countries and China’s different internal markets. This is relevant for international marketers confronted with (potential) investments and activities in China, inbound or outbound, or in need of a comparative global perspective.

Social implications

While the findings show some context-specificity for CSR in and across China, they also confirm the relevance of the originally Western CSR components to an emerging-market setting. These insights may be helpful for those interested in furthering CSR across countries, and locally as well as globally.

Originality/value

This study responds to calls for an improved understanding of the context-specificity of the originally Western CSR construct and of the extent to which it may be generalizable to non-Western settings such as China. The authors used a sample covering all regions of China and discovered two important dimensions. The results may be helpful to guide the debate on the plethora of CSR conceptualizations into a more focused direction, with clear relevance for the marketing field.

Details

International Marketing Review, vol. 32 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Content available
Article
Publication date: 14 September 2015

Pervez N. Ghauri, Byung Il Park and Chang Hoon Oh

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Abstract

Details

International Marketing Review, vol. 32 no. 5
Type: Research Article
ISSN: 0265-1335

Article
Publication date: 1 May 1989

Paul Iles

I begin by examining some ways in which organisations have attempted to improve their recruitment and selection procedures to minimise bias and unfair discrimination, and focus on…

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Abstract

I begin by examining some ways in which organisations have attempted to improve their recruitment and selection procedures to minimise bias and unfair discrimination, and focus on the assessment centre as a potentially useful technique in this respect, especially for managerial selection. I go on to examine the assessment centre in more detail, including its origins, construction and uses, before discussing the strong evidence for its validity as a selection and assessment procedure. I then describe some recent British innovations in assessment centre design and practice, especially in its use for management and organisation development purposes, before discussing some of my own recent research, in collaboration with Ivan Robertson and Usha Rout, on participants' attitudes towards the use of assessment centres for selection and development purposes, including gender differences in attitudes.

Details

Equal Opportunities International, vol. 8 no. 5
Type: Research Article
ISSN: 0261-0159

Article
Publication date: 22 March 2024

Yumei Zhang, Ming Lei, Xiangmin Lan, Xiangyang Zhang, Shenggen Fan and Ji Gao

As one of its major strategies, China has made a new plan to further expand High Standard Farmland (HSF) to all permanent basic farmland (80% of total farmland) for grain security…

Abstract

Purpose

As one of its major strategies, China has made a new plan to further expand High Standard Farmland (HSF) to all permanent basic farmland (80% of total farmland) for grain security over the next decade. Yet, what will be the impact of farmland infrastructure investment on agrifood systems? The paper aims to systematically evaluate the multiple effects (food security, economy, nutrition and environment) of expanding HSF construction under the context of the “Big Food vision” using an interdisciplinary model.

Design/methodology/approach

An interdisciplinary model – AgriFood Systems Model, which links the China CGE model to diet and carbon emission modules, is applied to assess the multiple effects of HSF construction on agrifood systems, such as food security and economic development, residents’ diet quality and carbon emissions. Several policy scenarios are designed to capture these effects of the past HSF investment based on counterfactual analysis and compare the effects of HSF future investment at the national level under the conditions of different land use policies – restricting to grain crops or allowing diversification (like vegetables, and fruit).

Findings

The investments in HSF offer a promising solution for addressing the challenges of food and nutrition security, economic development and environmental sustainability. Without HSF construction, grain production and self-sufficiency would decline significantly, while the agricultural and agrifood systems’ GDP would decrease. The future investment in the HSF construction will further increase both grain production and GDP, improve dietary quality and reduce carbon emissions. Compared with the policy of limiting HSF to planting grains, diversified planting can provide a more profitable economic return, improve dietary quality and reduce carbon emissions.

Originality/value

This study contributes to better informing the impact of land infrastructure expanding investment on the agrifood systems from multiple dimensions based on an interdisciplinary model. We suggest that the government consider applying diversified planting in the future HSF investment to meet nutritional and health demands, increase household income and reduce carbon emissions.

Details

China Agricultural Economic Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1756-137X

Keywords

Article
Publication date: 17 April 2023

Jingguang Ge and Leiming Li

Family farms are seen as a powerful force for rural development, and they are gaining more and more research attention. This study aims to explore the relationship between the…

Abstract

Purpose

Family farms are seen as a powerful force for rural development, and they are gaining more and more research attention. This study aims to explore the relationship between the social networks of family farms and the dual innovation of the family farm business model from the perspective of entrepreneurial orientation.

Design/methodology/approach

Using a questionnaire survey of 169 family farms in Qingdao, China, descriptive and inferential statistics were used to analyze the data collected. The study hypothesis was tested using inferential tests (regression analysis).

Findings

The study results show that innovative, efficiency- and novelty-based business models facilitated by social networks have a favorable and significant impact on the performance of family farms. Furthermore, the relationship between social networks and new business model creation is positively influenced by an entrepreneurial orientation.

Originality/value

This study is distinctive in that it examines the mechanisms underlying family farm growth from an entrepreneurial standpoint, classifying family farm social networks for the first time into social, market and governmental categories and looking at their impact on the creation of new business models. In addition, it looks into the relationship between the innovation and social network aspect of the family farm business model from an entrepreneurial perspective, offering fresh insight into this connection. It also examines the family farm business model’s connection to innovation and social networks from an entrepreneurial standpoint, providing new insight into this relationship.

Article
Publication date: 18 November 2013

Yahui Zhang, Difang Wan and Leiming Fu

Media-effect refers to the phenomenon that stocks with no or low media coverage earn higher returns than stocks with high coverage. This paper aims to explore the existence of…

Abstract

Purpose

Media-effect refers to the phenomenon that stocks with no or low media coverage earn higher returns than stocks with high coverage. This paper aims to explore the existence of media-effect in China stock market and tests the two competing hypotheses explaining this phenomenon.

Design/methodology/approach

The authors construct a research sample based on a media-coverage event: the publications of lists of the most wealthy Chinese individuals; in addition, they identify the stocks of which listed firms are led by a controller who is recognized on the publicized lists. This paper uses event study methodology to test the existence of media effect in China A-share market. The authors employed propensity score matching (PSM) to construct a control group with same number of non-listed stocks. Then compared the returns of the two portfolios to test the risk premium hypothesis, and the abnormal trading volume and price reaction around the event date is explored to test the over-attention underperformance hypothesis.

Findings

Sampled stocks show significantly negative abnormal returns within the event period, but the matched control group formed by PSM shows no significant abnormal return, indicating that the risk premium hypothesis is not supported. Covered stocks show significantly magnified trading volume. The portfolio gains significant positive return before the event date but turns significantly negative afterward, which is consistent with the over-attention underperformance hypothesis.

Originality/value

This paper offers insights into media-effect in China stock market and provides empirical evidence explaining its existence.

Details

Chinese Management Studies, vol. 7 no. 4
Type: Research Article
ISSN: 1750-614X

Keywords

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